July 10th 2024

Snaptrip Group expands brand portfolio with the acquisition of The Hotel Guru

Snaptrip Group, the UK’s leading collection of accommodation marketplaces (including LateRooms, Snaptrip and Dog Friendly Cottages), is pleased to announce the acquisition of international hotel website The Hotel Gurup. This strategic move strengthens Snaptrip Group’s position in the hotel sector and significantly expands its reach across the globe.

The Hotel Guru has carved a niche for itself over the years, becoming a reliable resource for travellers seeking hotels that prioritise guest experience. The platform boasts a large international presence, particularly in the US, which presents an exciting opportunity for Snaptrip Group to enter into new markets, helping  to capture a wider audience.

“We are excited to join forces with Snaptrip Group and contribute to their continued success,” said Hugh Graham-Watson, who will remain MD of The Hotel Guru. “This partnership allows us to leverage Snaptrip Group’s strong UK presence while offering our international customer base access to a wider range of exceptional accommodation options.”

The addition of The Hotel Guru expands the Snaptrip Group’s footprint in the hotel sector, following the successful acquisition of the LateRooms assets after it fell into administration in 2019. With a determined effort to restore the brand and its reputation as a major presence in the UK hotel industry, Snaptrip Group relaunched LateRooms earlier in 2024

We are thrilled to welcome The Hotel Guru to the Snaptrip Group family. This acquisition represents a significant step forward in our mission to become the go-to platform for all things accommodation in the UK and beyond. The Hotel Guru’s established reputation as a trusted source for curated hotel reviews, with its team of expert reviewers, perfectly complements our existing offerings.

Matt Fox, CEO of the Snaptrip Group